Sexual Assault Against Women During The United States

Sexual Assault Against Women in the United States Zoe Williams SOCY 100: Introduction to Sociology Montgomery College September 26, 2014 Violence against women has been ever-present throughout time and place in our world and in recorded history. Although violence against women encompasses a whole range of related acts, rape and sexual assault perpetrated against women is the focus of this paper. Men and boys are also victims of sexual assault, but the numbers of women who are sexual assaulted are much higher. We will be examining the definition of rape, the effects of rape, issues associated with rape, theories about the cause of rape and engage in some speculation on what can be done to improve the safety of women. In†¦show more content†¦Although the definition of rape is narrower than the definition of sexual assault, both terms are used interchangeably here. Rape is defined as penetration by body parts or objects, whereas sexual assault includes other unwanted sexual contact. In both cases, the contact is happens without the consent of the victim, even if they are incapacitated by drugs or alcohol (Gray, 2014). The Centers for Disease control reports that one out of every five women will be sexually assaulted or raped during their lifetime with most victims being girls or younger women. According to RAINN, the Rape, Abuse, Incest National Network (https://www.rainn.org) which calls itself â€Å"the nation s largest anti-sexual assault organization,† nine out of ten rape victims are women and there are more than 237,000 victims of sexual assault in the U.S. every year, with a reporting rate of only 40 percent. Eighty percent of victims are under 30. Two-thirds of all the reported assaults are by someone known to the victim and only 3 percent of rapists get any jail time. The effects of rape are long lasting and have public health and social welfare consequences. According to RAINN, victims of sexual assault have higher rates of depression, post-traumatic stress disorder and drug and alcohol abuse than the general population. Rape is a personal issue because of the trauma it induc es in its

Persuasive Essay On Racism - 1018 Words

I m an American Indian so I m familiar with all the Indian stereotypes, whether it s working at 7/11, always smelling like curry, or mocking us with our thick accents. Stereotypes have always been around, they have been used to make some funny jokes, but others have used it personally and criticize people with it. That is why racism is a big problem in this world with people using stereotypes to verbally attack people, thinking those things are true for every race and not getting to know people before judging them. My friends always turn to these jokes when they want to make fun of me but, I never take it personal because I know they didn’t really mean it. Plus, I would make fun of their stereotypes. Then there s the other side where†¦show more content†¦I didn t think any adult would say that to me but I thought it was funny since he did the unexpected. He then told me that I was good enough to make the volleyball team. My coach also joked around and said that I shou ld improve on my math skills. I remember when our first practice happened he made us run suicides for a straight 30 minutes. One kid even threw up. Spring break started but it didn’t even feel like it since we had to wake up eight am every day that week to have practice. We would do intense workouts like bear crawls, mountain climbers, and push-ups. One kid even decided to quit the team. After spring break Coach Krastov told us â€Å"The fun begins now.† During these â€Å"fun† practices, whenever I made a mistake, Coach Krastov would make more stereotypes about me saying stuff like Kevin you can eat curry later stop thinking about it now., the whole team would laugh and I would feel embarrassed but it motivated me not to make mistakes and I would improve throughout the season. I felt like I was working so hard during volleyball practices. He would also make fun of other people as well saying their stereotypes, our team had every nationality. He told Chinese pe ople stop doing math in their heads. Also, he told the Hispanics if they were illegal or not. Everyone else also was working hard so they wouldn’t be made fun of by Coach Krastov. I felt like that wasShow MoreRelatedPersuasive Essay On Racism1138 Words   |  5 Pages It was during the first week of INT that I started to feel more in depth with the racism and its different terms. We talked in detail on intent, reverse racism, and white supremacy after watching few videos for each matter. It turned out that there are deeper meaning and context to these terms than the mere definition. A number of cases regarding intent have suggested that it’s solely up to someone’s motives if they are being racist or not. For instance, we talked in class about this one teacherRead MorePersuasive Essay On Racism1654 Words   |  7 Pageshas still not been accomplished. People get judged on their skin color and many other things all the time and it isn’t right. Not everybody of the same race, or religion, or sexual orientation are all the same. Racism is a horrible, horrible thing that many people in America experience. Racism and slavery go back many, many years ago. All the way back starting in the 17th century. Since then we have had the Trail of Tears during President Jackson’s presidency when he threw the Native Americans off theirRead MorePersuasive Essay On Racism701 Words   |  3 PagesRacism Racism is an issue in America that has been growing, Martin Luther King was a famous black citizen for his bravery of black people as equals. We can respond to and eradicate racism only through a peaceful stand for the love for humanity. The call of Pope Francis to take â€Å" a clear stand for creative and active nonviolence and against all forms of violence† echoes the Reverend Dr. Martin Luther King’s dream of a nation without racism. Inspired by Dr. King’s concept of a creative and constructiveRead MorePersuasive Essay On Racism882 Words   |  4 Pagesword to me, eventually I have come to understand her intentions during that week. Little did I know that this would not be the last time I would endure a situation like this. ‘Subtle Racism’ in America is common in society. It can come from all sides, and can have as deep an effect as blatant racism. Subtle racism to me is shown from someone who may not consider themselves to be racist, and may see themselves as a supporter of all ethnicities, but expresses certain behaviors and phrases that canRead MorePersuasive Essay On Racism1271 Words   |  6 Pagesthe options to chose our race. Yet we are still being ridiculed from what we are born with. Racism is one of many elements that in the United States of America affects our society. However, there is a hidden problem that promotes racism. It is the fact that a lot of people try to make themselves believe that racism doesn t exist. But unfortunately, it still does. Everyone knows about the problem of racism but don t realize that they are supporting the problem by discriminating against other peopleRead MorePersuasive Essay On Racism1317 Words   |  6 Pages Is America Racist? As a privileged white female in the United States, I don’t personally deal with any racism. But millions of Americans are impacted by racism on a daily basis. They are exposed to ignorant slurs and racial violence constantly. Some people say that not everyone is America is racist. That America as a whole is accepting and welcoming. If so, why did we elect a president whose immigration policies will limit entry of millions of non-white people into our country? How is itRead MorePersuasive Essay On Racism1926 Words   |  8 Pagesdifferent culture or has different skin color? Racism is the major issues today and it still exists in our schools, works, and society. Racism at the workplace is responsible for continuous mood changes, aggressive behavior, and have a bad feeling in the minds of the affected persons. This turn bad for the employer and the society. Everyone has right to do something so why do people become races. Today it was better than years ago but still, racism exists in the United States and other countriesRead MorePersuasive Essay Racism1958 Words   |  8 Pagesloose. We learned about racism in the past, but in 2013, but we never thought we would experience it. Racism is discrimination or discrimination against another race , from one that believes that their race is superior. One of the biggest debates in America is whether or not racism exist. Racism is still present in America because America has an unlawful justice system for minorities, President Trump is causing racial tensions, and the media is racially bias. There is still racism present in AmericaRead MorePersuasive Essay On Racism1752 Words   |  8 PagesRacism is contagious to this society. It has been a growing concern in the United States for many decades now, however, no major improvements are made by any political officials in reducing it. Many individuals of color are treated unfairly just because they are of pigment. Not too long ago, many individuals in the African American communities sparked out in outrage when individuals such as Michael Brown and much more were racially profiled by were brutally attacked by the law enforcers. Racism doesRead MorePersuasive Essay On Racism1839 Words   |  8 PagesThroughout America, racism is a very prominent topic that affects thousands of American’s. Although racism has been fought for many of years in America, Americans find themselves still talking about the social divide. The subject of racism is all over the news and has even made it’s way to America’s game, fo otball. The kneeling during the national anthem has been a very big controversy that many American’s are furious about. However, for black Americans, it is an outcry that should be heard. Many

The Nature of Treatment

Question: Analys of how white Americans attempted to integrate or segregate and control minority groups in the late 19th century and how these minority groups responded. Answer: Introduction: The essay discusses about the nature of treatment by Americans towards other ethnic groups and immigrants from Asia and Latin America. The easy shall discuss a number of instances that created impact in the understanding of the racial discrimination and dominating nature of the White Americans towards other residents of the country. In the Southern horror, Wells Barnet highlighted the increasing number of murders of the black people in the South. The author highlighted the unwillingness of the Federal government to undertake responsibilities towards such oppressions. Such negligence and discrimination against the different groups of people was a regular instance in America[1]. Several approaches were made to create a good impression among the ethnic and the racial groups in America during the elections. Booker T. the African American spokesperson presented a powerful speech in front of the Americans to create an impact on the mind of the American regarding racial progress in the Sout h[2]. In The School Days of Indian Girl, the author being an activist pointed out her personal experience of encountering with a white American and the effort needed to adapt with the Native American. Pointing the nation as the Land of Red Apples, the dominating nature of the people has been portrayed by the author. Discussion: It has been found that the Whites had effectively disenfranchised blacks from participating as free men and women even after the Civil War[3]. The rights and opportunities were also snatched from them. These perspectives were evident enough to portray the dominating nature of the Whites towards the other groups. As pointed out by the author[4], that the dominating nature of the Whites became prominent in regular life activities. Immigrants and ethnic groups were treated inhumanly. One of the instances portrayed the Negros as rapists of the White women that damaged the moral reputation of the particular group. Uttering loathsome and repulsive comments on the Negros were common. It was observed that the political spokes person tried to address the Negro race. The leader came out with the perspective that in order to make improvement in the existing situation of the nation, it is important to address the ethnic group existing in the country[5]. This clearly defines that at certain point of time, the leaders made approach to integrate the ethnic groups. However, it can easily be assumed that such changes were solely made for the sake of political reasons because America had been a democratic nation by that time and securing votes from both native and ethnic groups of people became a mandate. The dominating nature of the Americans portrayed the fact that they do not want to entertain any people who do not match their skin color. The land is not for the people from other countries. This clearly pointed out the racist nature of the people[6]. It actually becomes uncomfortable for others in America who is not the native people to survive in the land dominated by white population. This approach was not limited to higher age group of people but school going students also have to face such critical situations. The discriminating nature was very disturbing for the other immigrants or racial population inhabiting in the country. Conclusion: There have been many instances that clearly narrated the dominating and distinguishing nature of Americans and their cruel behavior towards the other races in the country. A number of such instances have been discussed in the essay. It was a challenging phase for the people to survive in that condition. However, situation has seemed to improve a lot with passage of time. The projection of racial and ethnic composition of the Americans has added a large measure of cultural and phenotypic diversity in the recent decades. The boundaries between the racial and the ethnic groups are getting blurred. One of the reasons is the increasing intermarriage and growth of inter-cultural relationship. In the recent time the composition of the population of the country is completely different as it was few decades ago. The ideological presupposition and the mutual racial and ethnic identities have seen to be immutable in the recent scenario. There has been considerable rise of other groups of people in the recent time. In fact, a number of laws and ideologies have also been introduced to show their tolerance towards mixed racial group of people. Reference list: Banks, Kira Hudson. "Perceived Discrimination As An Example Of Color-Blind Racial IdeologyS Influence On Psychology.". American Psychologist 69, no. 3 (2014): 311-313. Bell, Jeannine. Hate Thy Neighbor. New York: New York University Press, 2013. Helbling, Marc. Islamophobia In The West. London: Routledge, 2012. John J Broesamle and Anthony Arthur, Clashes Of Will (New York: Pearson/Longman, 2005). Kaltmeier, Olaf. Selling Ethnicity. Farnham, Surrey: Ashgate, 2012. Shelton, Jason E and Michael O Emerson. Blacks And Whites In Christian America. New York: New York University Press, 2012. Wang, Ming-Te and James P. Huguley. "Parental Racial Socialization As A Moderator Of The Effects Of Racial Discrimination On Educational Success Among African American Adolescents". Child Development 83, no. 5 (2012): 1716-1731.

The Wabash Watershed

Introduction Climatic changes are as a consequence of both natural and man-made factors. Natural factors may relate to floods, epidemic, warming as well as rising in sea-level.Advertising We will write a custom essay sample on The Wabash Watershed specifically for you for only $16.05 $11/page Learn More On the other hand artificial factors may concern pollution including the green-house emissions. In the above mentioned instance, diverse climatic aspects are considerably altered either seasonally or equally permanently. It ought to be noted that climatic variations are a major issue of concern. Both plant and animal life depends on the dynamics of climate to breed or survive. Exploring the issues surrounding Wabash Watershed in regard to the 1961-1990 periods, it can be argued that a lot of disparities can be detected. During the wake of 1960s the concept of global warming was not a serious issue. As the date testifies the period was in essence clean and free from massive climate changes. As is evidenced by the areas topographical consideration, the population was equally moderate. However, as the region became more and more exposed to increased human activities, the regions weather patterns assumed a new dimension which is testified by the unstable, rain and temperatures. Thus the data stands as the key indicator of climatic patterns before the effect of global warming began to be experienced. Floods, flash floods, heavy rains and animal immigrations can be said to be some of the effects of mounting rate of climatic changes. Hence, the data wrapping around the scope of maximum temperatures ranging from 1960-to-1990 exposes a trend that shows that from 1960 to 1982 began to increase considerably. This was followed by disrupted rain patterns and this is also illustrated by the unstable temperatures variations both in short and long term observations. What this shows is that the changing climatic variations are hazardous. Consider th e fact that changing temperatures may increase the instances of drought, low water levels, increases floods as well as influx of diseases and diseases resistant organisms. Therefore, the trend is in essence a negative pointer that can be attributed to global warming. Looking at the entire data presentation it can be said that the environment was gradually giving in to warming. This can be linked to the available data which indicates that in the wake of 1970s the temperatures were deep low, while the subsequent years shows the great deal of variation with an increase in temperatures. And this shows why at some point the region had the coldest season as is evidenced by the wake of January 1977. Thus, it can be established that the issue of environmental warming was affecting the climatic patterns gradually. With each impact on temperatures so did the variation took place. Hence, the scope of precipitation, moisture, moisture deficit, evapotranspiration and surface runoff took a new di mension. This can be allied to the fact that decreased moisture on the surface, low precipitation as well as increased temperatures played a role in altering the environment as well as the natural buffers that checked the abnormal climatic changes.Advertising Looking for essay on environmental studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More Climatic changes Though, some theorists envisioned that we would see a more pronounced warming of minimum temperatures than maximum temperatures. This might result in a reduced range of temperatures. This trend indicates that if global warming persisted so do the abnormal climatic changes that equally affected the natural dynamics of water retention in the atmosphere, where evaporation increased including unstable moisture deficit. In essence, the scope of differing temperature ranges indicates that the global warming is in reality playing a role in reshaping the established climatic patterns. Thu s, in regard to reduced ranges of temperatures, it is evident that the region experienced some of the harshest conditions in the wake of 1970s as well as the dawn of 1980s. More so, this paints a vivid picture of how these changes allied to fluctuating temperatures affected the range and instances of precipitation and evapotranspiration within a duration of 5 years begin from 1980s. Also the tens years range establishes that in the wake of early 60s some instances of reduced temperature ranges were witnessed. Equally, examining the gradual temperatures recorded an imminent trend observed regards an increased peak from the 1970s and is a pointer that this was the emerging common trend. Many theories that look at global warming envisage more drought and less surplus water conditions for inland or continental locations. Diverse trends in precipitation can be witnessed along the random instances of specific amount of precipitation And this could be fatal to both animal and plant life. A lso incase of low temperatures this may cause droughts as well as an increase in animal migration not to mention an increase in water in the moisture and this may cause freezing.Exploring the dynamics of global warming, we are left with two pertinent challenges, an increase in temperatures, or a drop in temperatures. In both cases drought is pertinent in some regions, it ought to be noted that an increase in temperature may result in shifting sea levels and more so causing flash rains as well as floods. Generally, what this indicates is that with escalating global and local temperature variations evaporation is expected to increase. Hence, the eventual change would entail having increased moisture which could result in more instances of fog and subsequently result in higher minimum temperatures and this would affect apposite climate for animal and plant reproduction. Therefore, the trend shows that global warming as is explained by climatic theorists could cause fatal crisis in rega rd to food security in days to come. Argument The way both maximum and minimum temperatures seem to fluctuate suggests that these changes have deep effect on global climate. In reference to actual evapotranspiration, surplus/deficit conditions and runoff/streamflow, we might expect to get more instances of drought, heavy rains, flashfloods and equally long spells of winds. This can be attributed to the global warming theory that posits that increased instances of greenhouse gases would eventually result in earth’s atmosphere being impacted.Advertising We will write a custom essay sample on The Wabash Watershed specifically for you for only $16.05 $11/page Learn More The reason is minimum temperatures are increasing rapidly than global and local maximum temperatures. According to the available data this can also result in an increase in precipitation and this would be precedent by an increase in temperatures and evaporation. The clear-cut answers to the trends being witnessed can be provided by having well established policies designed to curb greenhouse emissions as well as stop massive deforestation. This would help in controlling the changing instances of temperatures. It ought to be noted that with reduced instances of greenhouses the witnessed climatic abnormalities could be checked. Also, it is crucial to note that the primary features of greenhouse gases which are water vapor, methane and carbon dioxide could be controlled by having environmental friendly greenhouses and this would entail planting more trees and using less farm chemicals which are released to the atmosphere. Basically, what this study shows in regard to carrying out studies on environmental issues like global warming is that it is essential to understand what surrounds us. Examining the data it can be stated that the study has provided a new window for human race to understand that mans survival depends on stable environment. Also it would be prudence to argue that the study shows that stable maximum and minimum temperatures plays a central role in our lives. However, with the emergence of global warming the study makes an informed proposition that global warming is one of the foremost threat to global and local climatic conditions. The study has established that global warming do affect diverse aspects of our very own survival from availability of water to food security. Thus, it would be instrumental to note that earth’s resources do considerably rely on the balance between maximum and minimum temperatures. The studies do indicate that researching on diverse aspects of the environment would be instrumental in establishing the apposite measures of tackling both natural and man-made features affecting the environment. Concerning the study on environment and is established by this research it would be also important to examine data regarding crop and animal production. Also examining the information surrounding instances o f animal migration, instances of severe drought, heat waves as well as changes in rain patterns would provide a solid insight into how climatic changes are effected by abnormal temperatures, evaporation, surface run off, as well as moisture.Advertising Looking for essay on environmental studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More The information from such observations would help in establishing critical measures of controlling global warming or any other instances affecting the temperatures. As the studies depict temperatures plays a considerable role in the manner global climate is sustained or manipulated. The proposition of this study can be correlated to the fact that global warming is major threat to both animal and plant life. This can be allied to the fact that the established changes could and will continue to impact on the environment if unchecked. Looking at the implications of the study the foremost thing is to understand that human activities are the core factors in regard to global warming. More so, as the study offers the apparent changes can be controlled and the current status be rectified. As is apparent before the wake of 1980s the global temperatures had not fluctuated as such. However, with each passing year we have noted in the provided data that moisture deficits increased as the greenh ouse emissions mounted. According to the data provided and the critical analysis of the diverse aspects of climatic changes, it obvious that setting the record straight in regard to implications of global warming is core implication of this study. It is from such observation that the future studies may be based upon in order to establish the apposite strategies of dealing with this issue or a similar one. Thus, to the environmentalist, the research has provided a new dimension of addressing climatic changes. While to the scholars and the government the study has provided a critical insight in regard to the best climatic variations can be managed to avert disasters (Adabashev,1966). The current trend which can be linked to global warming has a played a global role in creating escalating instances of food shortages as is being witnessed today in Africa. The impact of global warming can also be linked to the random flash floods being witnessed in regions surrounding the Pacific Ocean. Such issues do have a direct link to climate changes. Examining the manner food security has been compromised over the years or from the wake of 1960s, it can be alluded that climatic changes have played a central role in decreasing food production globally. When we examine the impact within the local scope it is evident Wabash Watershed has exposed instances of decreased water levels as well as high temperatures. Such instances have in certain quarters resulted in explosion of drug resistant diseases or as is with the tropics the emergency of pests resistant to pesticide. Therefore, the current trend which is predominantly linked to global warming has a critical impact on the entire scope of climate. As is evident climate changes do determine if a particular region would be inhabitable or not. A good example is the recent tsunami in Japan as well as swam attack in Chad and Niger in northern Africa. If the trends continue in their current direction, the people living within Wabash W atershed may find themselves warped in unexpected cold seasons as well as instances of extreme heat waves. This can be allied to the fact that as the temperature fluctuates so do other features allied to the environment such as water. Thus, if the trend goes unabated it is likely that in days to come the region may experience instances of dryness or equally frost. Not mention that the available results do establish that the way the region temperatures have fluctuated stability cannot be attained without considering the effects of global warming. The region is no exception, its rivers are running dry, and while the animal life stands endangered this is a pointer that anything can happen. Some of the major effect the people of this region may encounter may include loss of native and drought resistant plants. Also the instances of extreme cold as was witnessed in the wake of 1970s cannot be ruled out. On a similar note the people may face a challenge from explosion of epidemic due to d ecreased temperatures thus giving raise to the growth of disease causing organism. Also proliferation of parasites, prolonged cold and dry seasons, delayed rains, acid rains as well as increased moisture deficit are some of the people of this region may encounter if the trend persists. This can be as a result of abnormal water loss due to extreme evaporation, random precipitation as well as low forest density. Thus, the people ought to be informed and be sensitized of the dangers correlated to climate changes. As a number of scholarly have established climatic changes do alter the pace of environmental harmony and this in most instances results in catastrophe. In conclusion, climatic changes due to global warming can be destructive. As the information provided depicts, diverse environmental agents are destroyed where such are allowed to flourish. Therefore, implementing the apposite structures to deal with greenhouses emissions would be a major step in sustaining the normal level of temperatures which are suitable for normal precipitation, moisture levels as well as evaporation (Bonnett, 2008). References Adabashev, I. (1966). Global Engineering. Moscow: Progress. Bonnett, A. (2008) What is Geography? London: Sage This essay on The Wabash Watershed was written and submitted by user Alissa Cantrell to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Promotional Strategy For The New Water Based Theme Park In Darling Harbor

Introduction and description of the enterprise Darling harbour is one of the recreational sites in Sydney, Australia. There are numerous entertainment and recreations sites at the centre. The main attractions of the harbour are Chinese’s Friendship Garden, Cockle Bay Wharf, IMAX Theatre, aquariums, exhibition centre, shopping centres and museum. The Sydney Harbour Foreshore Authority (SHFA) has established an ultra modern water based theme park.Advertising We will write a custom report sample on Promotional Strategy For The New Water Based Theme Park In Darling Harbor specifically for you for only $16.05 $11/page Learn More The park will offer entertainment for adults, teenagers and children. The main attraction for the theme parks will be water rides, travelling shows, great sceneries, food services, roll coasters; train rides fireworks, acrobatics, casinos and other forms of amusements. The theme park is about to open and there is need to carry out a successful promotional campaign so as to attract tourists in Austria as well as from other parts of the world. This paper outlines the promotional strategies for the theme park. Theme park mission statement The mission statement for this theme park is â€Å"to provide high quality amusement, fun and entertainment to all our esteemed customers in Australia and the world in general† Theme park core values The main core values of the water world theme park are; Customer focus: all products and services will focus on customers and satisfy their need. The theme park will provide High quality services and products. Good corporate culture: the theme park promotes teamwork among all stakeholders and employees satisfaction Safety and enthusiasm: the employees will ensure that the rides and other activities are safe. The ground will also be secured to ensure that there are no loss of property Compassion and honesty Theme park objectives To provide high quality services and amu sement to the local and international tourists To be a major tourist attraction in Australia To earn profits and gain at least 20% of the target market The promotional campaigns will promote the values, objectives and mission of the theme park (Aaker, 1998). All the promotional messages will be formulated so as to transmit the core values and mission of the park. Target market analysis and segmentation The main customers for the theme park will be from the local and the international community. In order to identify the target market, the main customers were identified and segmented appropriately (Cateora, Gilly Graham, 2010). The main segmentation was based on:Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Nationality Age Income Age: This is the most important classification. Based on age, the market can be subdivided into, children, teenagers, adults and elderly. The promotional mes sages will be formulated so as to target the different groups. For the children, the promotion messages will be formulated so as to enlighten the parent as they are the decision makers and also the financiers. The theme park will be marketed as the best destination for kids to have fun and as well as their parents. Nationality: Based on this segmentation, there are two main types of customers; the local tourists who come from Australia and the international tourists who arrive from other countries. The two target markets have different cultures, language, norms, values and other characteristics and the promotion messages must be formulated so as to target them differently. Income: The theme park market will also be segmented based on income. The accommodation, rides, shops will be arranged so as to target different customers. For example, the hotel suites will be marketed such that there are luxurious suits for high income earners and the middle class suites for low income earners. Both international and local customers can be segmented as high, medium and low income earners. Competitor analysis The water based theme park has many competitors located in Australia and internationally. A competitor’s analysis was carried out and it involved competitor identification, laying out the main objectives of the competitors, determining their competitive advantages and outlining their promotional strategies (Tellis, 1998). Competitor identification: There are other theme parks in the same area as well as other businesses operating in the same region which offer similar services. These include: DreamWorld, Luna Park, Adventure World, White Water World, Sea World Gold Coast, Wanner Bro Movie World and Mack Water Coaster Track. These parks offer services that are closely related to the water based theme park be opened. Competitor objectives: Sydney Australia is one of the most competitive markets. The many competitors in the tourism business and their main objective s are: to maximize on their profits, increases their share in the market, to attract more customers and to develop new innovative amusement for the whole family.Advertising We will write a custom report sample on Promotional Strategy For The New Water Based Theme Park In Darling Harbor specifically for you for only $16.05 $11/page Learn More Promotional methods: most of the competitors in this market use print media, televisions, and advertisements in their websites as the primary promotional methods. A Strength Weakness, Opportunities and Threat analysis was carried out so as to evaluate the competitive advantages of the competitors. These were compared with the water based theme park being marketed (Pickton Broderick, 2005). The resulting SWOT analysis matrix is shown in the table 1 below COMPANY STRENGTHS WEAKNESSES OPPORTUNITIES THREATS Luna park Has amusements for the whole family Well established Has been in the business for a long period Ha s been used severally to film movies Very many rides such as tango train, wild mouse, flying saucer, spider among others (Luna Park 2013). The park has been closing and reopening very many times due to accidents (ghost train fire which killed 7 people ) , The park has also been closed by government due to safety issues There are pollution complains Mostly marketed as a kids destination Large Australian market Growing need for whole family amusement Possibility of another movie be filmed there Competition from other theme parks Government regulations Safety issues Environmental pollution concerns Water park Gold coast Over 15 years experience Good marketing strategies Good location(next to waner bros) Attracts both kids and grown ups Very many amusements and services such as surf rider, mammoth falls, Black hole, kamikaze among others (Water Park Gold Coast, 2013) Not many tourist attractions other than rides. tourist queue waiting for amusements Dirty facilities large Australian m arket Large foreign market Other competitors Safety issues New water based theme park Adequate facilities Safety and security are guaranteed The park will attract all age groups Quality services at affordable costs Other entertainment such as casinos, food, guest rooms and exhibition centre The marketing and promotional strategy will be unique. Lack of experience The park is new and not widely known There is a large local market The new services and equipment will attract many fans There is a large international market The already existing theme parks pose significant challenge to the new firm. Threat of other new theme parks be developed Identification of the competitive advantages From the SWOT analysis carried out, the main competitive advantages of the new water based theme park being established are: Safety and security: In the past, theme parks have bee faced with issues of security and lack of safety. The new theme park will position itself as having very safe and secure amusement services. Quality: The qualities of the equipments at all the current theme park are old and dirty. The new theme park on the other hand has new equipments which are in line with modern theme parks. Wholesome entertainment: Most of the theme packs either target children or adults. The current water based theme park will target tourists from the entire divide. In addition, the theme park will have guest’s room, shops, food, casinos so as to attract more tourists. Market leader in pricing: In the short run, the park will offer services at a discounted rate so as to attract customers. The park will also strive to be a market leader in pricing and will charge lowest for their quality services (Ries Trout, 2000).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Selections and Description of the Promotional Strategy There are different promotional strategies that can be used to market the new theme. The promotional strategy selected was based on the following factors (Kotler, 2003): Ability to reach the target market Visibility of the message Cost of the promotional strategy The target audience The main methods that will be used to promote the park are: Advertising: Advertisement creates awareness among local and foreign companies. Various advertisement messages will be prepared and sent through the different channels of communication. Sales promotions: Various sales promotions strategies will be used to market the new theme park (Kotler et al., 1998). These include: Free services: In order to penetrate the market, the park will offer free rides for everyone who has booked the tickets. All children who have booked tickets will be entitled to extra rides and this will motivate their parents to pay for them. This will be done for the first four months. Discounts: Frequent customers will be given a 20% discount so as to motivate them to keep coming. Any customer who comes to the park more than two times will be awarded this discount (Bowen Chen, 2001). Offering gifts: The visitors of the theme park will participate in a lottery so that they can win various prices such as free shirts, free rides, free accommodation for the family and other amusements. Public relations activities Public relation is one of the most important methods of linking the park with the community. In the recent past, most theme parks have been criticised as being dirty and causing pollution (Kotler Nancy, 2005). In line with this, the new theme park will participate in community clean up activities; carry out campaigns on pollution prevention and environmental protection (Stammerjohan et al., 2005). Communication Mix For this promotion, integrated marketing communication will be used. Traditional methods of marketing have been criticized as not be able to measure the impacts that the promotion strategies have (Kaser, 2012). Due to the large promotional information reaching the customers, it is necessary to use the right channels and also measure the impacts of the communication strategy (Pickton Broderick 2005). The main communication channels for all sales promotions and advertising strategies are outlined below: Use of magazines: Magazines promoting tourism will be used to market the new theme parks. These magazines are usually read by many tourists where they get the information about the new theme park (Belch Belch, 2011). Use of mass media: The new theme park will be marketed on the national television and this has the ability to reach million of viewers. The problem with this method is that it is hard to determine whether the message have impacts on customers. Use of social media: Social media sites such as face book and twitter will be used to advertise the new theme park. Most of the teenagers and middle aged peo ple mostly use the social media sites and this is an appropriate media to target this group. The use of this media will also allow the park to get feedback information about their services. Evaluation method For the marketing strategies to be effective, it is imperative that they are evaluated to ensure that they reach the target market and also achieve the marketing objectives of the park (Peter Olson, 1998). The main evaluation strategies used are tabulated below: PROMOTIONAL STRATEGY EVALUATION METHODS Use of magazines The magazine will have a hotline telephone number where customers will be promoted to call so as to receive more information. This number will be specific to the magazine users. Based on the number of calls, the effectiveness of the promotional channel can be evaluated. The number of customers attending the park An increase in the number of tickets be sold Use of the television The performance of this promotional channel will be based on the number of calls to a specific telephone number and number of tickets being sold. Most of the sales promotion offers will be done through television and social media. Customers visiting the park will also be asked to indicate where they got information about the theme park from. Based on their response, the most popular communication channel will be identified The increase in the number of tickets sold Social media The social media sites customers will be asked to give a feedback by pressing the button â€Å"Like† on face book or twitter. The number of clicks will be used to evaluate the success of this communication method. References Aaker, D. 1998, Developing Business Strategies, 5th edition, Wiley, New York. Bowen. J. Chen. S. L 2001, â€Å"The relationship between customer loyalty and customer satisfaction†, International Journal of Contemporary Hospitality Management, vol.13 no.5, pp. 213-217. Belch, G. Belch, M. 2011, Advertising and Promotion: An Integrated Marketing  Communications Perspective, McGraw-Hill/Irwin. New York. Cateora, P., Gilly, M., Graham, J. 2010, International Marketing, McGraw- Hill/Irwin, New York. Kaser, K. 2012, Advertising and Sales Promotion, South-Western College Publishing. Australia. Kotler, P. Nancy, L. 2005, corporate social responsibility: doing the most good for your  company and your cause, John Wiley and Sons, Washington. Kotler, P. 2003, Marketing Insights from A to Z: 80 Concepts Every Manager Needs to  Know, Wiley, New York. Kotler, P., Bowen, J., Makens, J. 1998, Marketing for hospitality and tourism , Prentice Hall, London, UK. Luna Park 2013, Luna park website. Web. Peter, J. P. Olson, J. C. 1998, Consumer Behavior and Marketing Strategy, McGraw- Hill, Boston. Pickton, D. Broderick, A. 2005, Integrated Marketing Communications, Prentice Hall, London, UK. Ries, A. Trout, J. 2000, Positioning: The Battle for Your Mind: How to Be Seen and  Heard in the Overcrowded Marketplace, McGraw hill, New York . Stammerjohan, C., Wood, C., Chang, Y., Thorson, E. 2005, an empirical investigation of the interaction between publicity, advertising, and previous brand attitudes and knowledge. Journal of Advertising, 34 (4), 55–6. Tellis, J. 1998, Advertising and Sales Promotion Strategy, Addison- Wesley, Sydney, Australia. Water Park Gold Coast 2013, Water Park Gold Coast Website. Web. This report on Promotional Strategy For The New Water Based Theme Park In Darling Harbor was written and submitted by user Giselle H. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

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